Manhattan Sandwich Shop Renamed Insufficiently Chastened Demand Inc., Lines Around the Block

Midtown Establishment Reports Highest Single-Day Revenue in Twelve-Year History, Confirms Branding Was Worth It

Reading: Bohiney | The London Prat

NEW YORK — A small Manhattan sandwich establishment on West 38th Street has rebranded itself this week as Insufficiently Chastened Demand Inc., in deliberate reference to the Bank of England recent identification of the sandwich as a unit of macroeconomic concern. The shop reports lines around the block.

The Rebrand

Owner David Greenberg, 51, told The City that the rebrand was conducted on a Friday afternoon and that revenue on the following Monday was approximately 340 percent of his weekly average. The customers, Greenberg said, are showing up principally to take a photograph in front of the new sign, which they are then ordering a sandwich.

The Inflationary Effect

Greenberg has noted that the increased revenue is directly contradicting the rate-rise sandwich-inflation framework the Bank of England articulated, on the grounds that the framework was supposed to cool demand for sandwiches and the rebrand has, in operational terms, generated more demand for sandwiches. The shop has indicated that it does not, in any meaningful sense, plan to address this.

The Bank of England, asked whether it would consider a counter-rate-cut to address the increased sandwich demand at this specific establishment, indicated that the institution does not, in operational practice, conduct rate decisions on individual storefronts. Threadneedle Street, however, has not ruled it out.

Pairs well with: The Daily Mash

SOURCE: https://prat.uk/bank-of-england-raises-rates-again-to-punish-anyone-who-enjoyed-a-sandwich/

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